May Day is one of those minor holiday names that I found amusing in my childhood... every year, it seemed like one classmate or another found it funny to run around the playground screaming “Mayday! Mayday!” until a teacher or monitor told them to shush. Then we'd do it again.
I still find the pun amusing, but only until I remember that we're here for a serious purpose. It's May Day, 2014... and it's time for consumers to scream mayday.
For too long — generations — we've let our lives be shaped, controlled and manipulated to serve a system that regards us as nothing more than economic batteries. We have lost our value as individuals; we are mere draft horses, hamsters in a wheel, generic D-cells powering an economic system that destroys everything it can reach, including our lives, in the name of profits. We have lost our purpose other than to believe we love powering this system with our days and efforts. We have lost our future of being anything other than maximized engines of consumption... and it's time to do something effective about it.
The cry for help “mayday” comes from the French “m'aidez” — “help me.” Every day in a thousand ways, millions of consumers cry for help in one form or another. The problem is that their cries are usually misunderstood and they themselves may not know what help to seek. There is only the sense that something is terribly, deeply wrong and needs fixing... but the great mass of the lost blindly grope for solutions and accept any explanation for their troubles, whether it makes sense, fixes the hurt, or does neither. We are sometimes palliated, but the hurt goes on, as does the damage.
There is now an ear listening for these cries for help, and by visiting this site and reading the material here, you become part of it. Understanding what's gone wrong with our social and economic system — really understanding, not falling for another soothing misdirection that serves only those benefiting from the pain and chaos — understanding the real problem will help you solve your own difficulties and begin to help others.
It's May Day, and after a circuituous route over the past few years, Renegade Consumer is finally ready for public launch. This site is only one public facet; a substantial book is nearing publication as well. Read on, sign on, listen, learn... and begin to contribute as a renegade consumer.
Welcome to the point where it all starts to make sense, and the future — all of our futures — once again become something worth living for.